{"id":2853,"date":"2025-08-01T09:26:32","date_gmt":"2025-08-01T09:26:32","guid":{"rendered":"https:\/\/smrekovit.local\/?p=2853"},"modified":"2025-09-18T07:49:22","modified_gmt":"2025-09-18T05:49:22","slug":"smrekovit-35-godina","status":"publish","type":"post","link":"https:\/\/www.smrekovit.si\/hr\/smrekovit-35-let\/","title":{"rendered":"35 godina Smrekovita \u2013 put od tradicije do inovacije"},"content":{"rendered":"\n<p id=\"viewer-qr99s175\">Leto 2025 je za <strong>Smrekovit<\/strong>&nbsp;posebno leto \u2013 praznujemo <strong>35 let obstoja<\/strong>! Kar se je za\u010delo kot majhna dru\u017einska zgodba, je danes sinonim za naravne izdelke iz smrekove smole, ki pomagajo ljudem \u0161irom sveta. To obletnico \u017eelimo proslaviti s pogledom nazaj na na\u0161o pot, a tudi z vizijo prihodnosti.<\/p>\n\n\n\n<div class=\"toc\">\n  <div class=\"toc-naslov\">Kazalo vsebine<\/div>\n  <ul>\n    <li><a href=\"#zacetki\">Za\u010detki \u2013 Vizija Ivota Konca<\/a><\/li>\n    <li><a href=\"#rast\">Rast in razvoj \u2013 nadaljevanje dru\u017einske zgodbe<\/a><\/li>\n    <li><a href=\"#danes\">Smrekovit danes \u2013 tradicija in inovacija z roko v roki<\/a><\/li>\n    <li><a href=\"#prihodnost\">Prihodnost \u2013 kam naprej?<\/a><\/li>\n    <li><a href=\"#hvala\">Hvala, ker ste del na\u0161e zgodbe!<\/a><\/li>\n  <\/ul>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"555\" src=\"https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/08\/8cbc28_b47c6132855840fd82b36ac16fbc0998mv2.jpg\" alt=\"35 let Smrekovita\" class=\"wp-image-2855\" style=\"width:500px\" srcset=\"https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/08\/8cbc28_b47c6132855840fd82b36ac16fbc0998mv2.jpg 740w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/08\/8cbc28_b47c6132855840fd82b36ac16fbc0998mv2-300x225.jpg 300w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/08\/8cbc28_b47c6132855840fd82b36ac16fbc0998mv2-600x450.jpg 600w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Z leti so se razvili <strong>novi izdelki, postopki in proizvodni standardi<\/strong>, ki so podjetje pripeljali do dana\u0161nje podobe.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"zacetki\">Za\u010detki \u2013 Vizija Ivota Konca<\/h2>\n\n\n\n<p id=\"viewer-c3fln69\">Zgodba Smrekovita se je za\u010dela leta 1990, ko je <strong>Ivo Konc<\/strong>&nbsp;razvil prvo mazilo iz <strong>smrekove smole<\/strong>. Vedel je, da lahko smola ponudi naravno re\u0161itev njegove lastne te\u017eave s hrbtenico. S svojo predanostjo in vztrajnostjo je postavil temelje, na katerih Smrekovit stoji \u0161e danes.<\/p>\n\n\n\n<p id=\"viewer-hx5l275\">Sprva je bilo mazilo v manj\u0161ih koli\u010dinah, pred gara\u017eo dru\u017einske hi\u0161e, a zaradi njegove izjemne u\u010dinkovitosti se je hitro raz\u0161irilo. Uporabniki so postali ambasadorji izdelkov, saj so iz prve roke do\u017eiveli neverjetne u\u010dinke smrekove smole.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"rast\">Rast in razvoj \u2013 nadaljevanje dru\u017einske zgodbe<\/h2>\n\n\n\n<p id=\"viewer-mtb4w79\">Smrekovit se ni ustavil pri mazilu. Z leti so se razvili <strong>novi izdelki, postopki in proizvodni standardi<\/strong>, ki so podjetje pripeljali do dana\u0161nje podobe. Pomembno vlogo v tej rasti je prevzel <strong>Matic Konc<\/strong>, ki je s svojim znanjem in inovativnim pristopom Smrekovit popeljal v moderno dobo.<\/p>\n\n\n\n<p id=\"viewer-vhrus85\">Pod njegovim vodstvom je podjetje:<\/p>\n\n\n\n<p id=\"viewer-7ecq787\">\u2705 <strong>Vpeljalo stroge standarde kakovosti<\/strong>, kot sta <strong>GMP in HACCP<\/strong>. \u2705 <strong>Za izdelke pridobilo certifikate BIO in VEGAN. <\/strong>\u2705 <strong>Razvilo nove izdelke<\/strong>, vklju\u010dno z <strong>veganskimi kapsulami<\/strong>&nbsp;in oralnimi pr\u0161ili.\u2705 <strong>Raz\u0161irilo dostopnost Smrekovit izdelkov. <\/strong>\u2705 <strong>Ohranilo tradicijo naravne proizvodnje<\/strong>, pri \u010demer se \u0161e vedno uporablja visokokakovostna <strong>smrekova smola iz neokrnjenih slovenskih gozdov<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"danes\">Smrekovit danes \u2013 tradicija in inovacija z roko v roki<\/h2>\n\n\n\n<p id=\"viewer-bk7tm105\">Danes je Smrekovit ve\u010d kot le blagovna znamka \u2013 je sinonim za <strong>mo\u010d narave<\/strong>, podprto z znanstvenim pristopom. Kljub rasti ostaja podjetje zvesto svojim za\u010detkom in vrednotam, ki jih je postavil Ivo Konc.<\/p>\n\n\n\n<p id=\"viewer-fxpyn109\">Matic Konc nadaljuje o\u010detovo vizijo, pri tem pa Smrekovit neprestano prilagaja sodobnim trendom in potrebam uporabnikov. <strong>Naravni izdelki, brez nepotrebnih dodatkov, z visoko u\u010dinkovitostjo<\/strong>&nbsp;ostajajo osrednje vodilo podjetja.<\/p>\n\n\n\n<div data-wp-context=\"{&quot;notices&quot;:[],&quot;hideNextPreviousButtons&quot;:false,&quot;isDisabledPrevious&quot;:true,&quot;isDisabledNext&quot;:false,&quot;ariaLabelPrevious&quot;:&quot;Prethodni proizvodi&quot;,&quot;ariaLabelNext&quot;:&quot;Sljede\\u0107i proizvodi&quot;,&quot;collection&quot;:&quot;woocommerce\\\/product-collection\\\/hand-picked&quot;}\" data-wp-init=\"callbacks.onRender\" data-wp-interactive=\"woocommerce\/product-collection\" data-wp-router-region=\"wc-product-collection-23\" data-__private-preview-state=\"{&quot;isPreview&quot;:false,&quot;previewMessage&quot;:&quot;Actual products will vary depending on the page being viewed.&quot;}\" data-block-name=\"woocommerce\/product-collection\" data-collection=\"woocommerce\/product-collection\/hand-picked\" data-dimensions=\"{&quot;widthType&quot;:&quot;fill&quot;}\" data-display-layout=\"{&quot;type&quot;:&quot;list&quot;,&quot;columns&quot;:5,&quot;shrinkColumns&quot;:true}\" data-hide-controls=\"[&quot;inherit&quot;,&quot;hand-picked&quot;,&quot;filterable&quot;,&quot;order&quot;]\" data-query-context-includes=\"[&quot;collection&quot;]\" data-query-id=\"23\" data-query=\"{&quot;perPage&quot;:9,&quot;pages&quot;:0,&quot;offset&quot;:0,&quot;postType&quot;:&quot;product&quot;,&quot;order&quot;:&quot;asc&quot;,&quot;orderBy&quot;:&quot;post__in&quot;,&quot;search&quot;:&quot;&quot;,&quot;exclude&quot;:[],&quot;inherit&quot;:false,&quot;taxQuery&quot;:[],&quot;isProductCollectionBlock&quot;:true,&quot;featured&quot;:false,&quot;woocommerceOnSale&quot;:false,&quot;woocommerceStockStatus&quot;:[&quot;instock&quot;,&quot;outofstock&quot;,&quot;onbackorder&quot;],&quot;woocommerceAttributes&quot;:[],&quot;woocommerceHandPickedProducts&quot;:[&quot;2067&quot;,&quot;2070&quot;],&quot;filterable&quot;:false,&quot;relatedBy&quot;:{&quot;categories&quot;:true,&quot;tags&quot;:true}}\" data-tag-name=\"div\" class=\"wp-block-woocommerce-product-collection is-layout-flow wp-block-woocommerce-product-collection-is-layout-flow\">\t\t<div data-wp-interactive=\"woocommerce\/store-notices\" class=\"wc-block-components-notices alignwide\">\n\t\t\t<template data-wp-each--notice=\"state.notices\" data-wp-each-key=\"context.notice.id\">\n\t\t\t\t<div\n\t\t\t\t\tclass=\"wc-block-components-notice-banner\"\n\t\t\t\t\tdata-wp-init=\"callbacks.scrollIntoView\"\n\t\t\t\t\tdata-wp-class--is-error=\"state.isError\"\n\t\t\t\t\tdata-wp-class--is-success=\"state.isSuccess\"\n\t\t\t\t\tdata-wp-class--is-info=\"state.isInfo\"\n\t\t\t\t\tdata-wp-class--is-dismissible=\"context.notice.dismissible\"\n\t\t\t\t\tdata-wp-bind--role=\"state.role\"\n\t\t\t\t\tdata-wp-watch=\"callbacks.injectIcon\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"wc-block-components-notice-banner__content\">\n\t\t\t\t\t\t<span data-wp-init=\"callbacks.renderNoticeContent\" aria-live=\"assertive\" aria-atomic=\"true\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<button\n\t\t\t\t\t\tdata-wp-bind--hidden=\"!context.notice.dismissible\"\n\t\t\t\t\t\tclass=\"wc-block-components-button wp-element-button wc-block-components-notice-banner__dismiss contained\"\n\t\t\t\t\t\taria-label=\"Zatvori ovu obavijest\"\n\t\t\t\t\t\tdata-wp-on--click=\"actions.removeNotice\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\">\n\t\t\t\t\t\t\t<path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/template>\n\t\t<\/div>\n\t\t<ul data-block-name=\"woocommerce\/product-template\" class=\"is-product-collection-layout-list  wc-block-product-template wp-block-woocommerce-product-template is-layout-flow wp-block-woocommerce-product-template-is-layout-flow\" data-wp-on--scroll=\"actions.watchScroll\" data-wp-init=\"callbacks.initResizeObserver\"><li class=\"wc-block-product post-2067 product type-product status-publish has-post-thumbnail product_cat-mazila first instock taxable shipping-taxable purchasable product-type-variable has-default-attributes\"\n\t\t\t\t\t\n\t\t\t\tdata-wp-interactive=\"woocommerce\/product-collection\"\n\t\t\t\tdata-wp-context='{\"productId\":2067}'\n\t\t\t\tdata-wp-key=\"product-item-2067\"\n\t\t\t\n\t\t\t\t>\n\t\t\t\t\t\n<div data-block-name=\"woocommerce\/product-image\" data-image-sizing=\"thumbnail\" data-is-descendent-of-query-loop=\"true\" data-show-sale-badge=\"false\" class=\"wc-block-components-product-image wc-block-grid__product-image wc-block-components-product-image--aspect-ratio-auto wp-block-woocommerce-product-image\"><a href=\"https:\/\/www.smrekovit.si\/hr\/trgovina\/smrekovo-mazilo-klasik\/\" style=\"\" data-wp-on--click=\"woocommerce\/product-collection::actions.viewProduct\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1-300x300.webp\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Smrekovo mazilo Smrekovit Klasik\" data-testid=\"product-image\" data-image-id=\"5523\" style=\"object-fit:cover;\" loading=\"lazy\" srcset=\"https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1-300x300.webp 300w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1-150x150.webp 150w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1-768x768.webp 768w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1-12x12.webp 12w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1-600x600.webp 600w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1-100x100.webp 100w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1.webp 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><div class=\"wc-block-components-product-image__inner-container\">\n\n<\/div><\/a><\/div>\n\n<h2 style=\"line-height:1.4; margin-bottom:0.75rem;margin-top:0;\" class=\"has-text-align-center wp-block-post-title has-medium-font-size\"><a data-wp-on--click=\"woocommerce\/product-collection::actions.viewProduct\" href=\"https:\/\/www.smrekovit.si\/hr\/trgovina\/smrekovo-mazilo-klasik\/\" target=\"_self\" >Smrekovit Klasik smrekovo mazilo<\/a><\/h2>\n\n<div data-block-name=\"woocommerce\/product-price\" data-font-size=\"small\" data-is-descendent-of-query-loop=\"true\" data-text-align=\"center\" class=\"has-font-size has-small-font-size has-text-align-center wp-block-woocommerce-product-price has-small-font-size\" ><div class=\"wc-block-components-product-price wc-block-grid__product-price\" >\n\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><bdi>6,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span> <span aria-hidden=\"true\">\u2013<\/span> <span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><bdi>35,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span><span class=\"screen-reader-text\">Raspon cijena: od 6,00&nbsp;&euro; do 35,00&nbsp;&euro;<\/span>\n\t\t\t\t<\/div><\/div>\n\n<div data-block-name=\"woocommerce\/product-button\" data-font-size=\"small\" data-is-descendent-of-query-loop=\"true\" data-text-align=\"center\" class=\"wp-block-button wc-block-components-product-button   align-center wp-block-woocommerce-product-button has-small-font-size\"\n\t\t\t\t\t\n\t\t\t\t\tdata-wp-context='{\"quantityToAdd\":1,\"productId\":2067,\"productType\":\"variable\",\"addToCartText\":\"Odaberi opcije\",\"tempQuantity\":0,\"animationStatus\":\"IDLE\",\"inTheCartText\":\"### u ko\\u0161arici\",\"noticeId\":\"\",\"hasPressedButton\":false}'\n\t\t\t\t>\n\t\t\t\t\t<a\n\t\t\t\t\t\tclass=\"wp-block-button__link wp-element-button wc-block-components-product-button__button add_to_cart_button product_type_variable has-font-size has-small-font-size has-text-align-center wc-interactive\"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\thref=\"https:\/\/www.smrekovit.si\/hr\/trgovina\/smrekovo-mazilo-klasik\/\" rel=\"nofollow\" data-product_id=\"2067\" data-product_sku=\"KLASIK\" aria-label=\"Odaberi opcije za &ldquo;Smrekovit Klasik smrekovo mazilo&rdquo;\"\n\t\t\t\t\t\tdata-wp-on--click=\"woocommerce\/product-collection::actions.viewProduct\"\n\t\t\t\t\t>\n\t\t\t\t\t<span >Odaberi opcije<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<\/li><li class=\"wc-block-product post-2070 product type-product status-publish has-post-thumbnail product_cat-kreme  instock taxable shipping-taxable purchasable product-type-simple\"\n\t\t\t\t\t\n\t\t\t\tdata-wp-interactive=\"woocommerce\/product-collection\"\n\t\t\t\tdata-wp-context='{\"productId\":2070}'\n\t\t\t\tdata-wp-key=\"product-item-2070\"\n\t\t\t\n\t\t\t\t>\n\t\t\t\t\t\n<div data-block-name=\"woocommerce\/product-image\" data-image-sizing=\"thumbnail\" data-is-descendent-of-query-loop=\"true\" data-show-sale-badge=\"false\" class=\"wc-block-components-product-image wc-block-grid__product-image wc-block-components-product-image--aspect-ratio-auto wp-block-woocommerce-product-image\"><a href=\"https:\/\/www.smrekovit.si\/hr\/trgovina\/smrekova-krema-365\/\" style=\"\" data-wp-on--click=\"woocommerce\/product-collection::actions.viewProduct\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1-300x300.webp\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"smrekova krema Smrekovit 365\" data-testid=\"product-image\" data-image-id=\"5526\" style=\"object-fit:cover;\" loading=\"lazy\" srcset=\"https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1-300x300.webp 300w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1-150x150.webp 150w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1-768x768.webp 768w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1-12x12.webp 12w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1-600x600.webp 600w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1-100x100.webp 100w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1.webp 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><div class=\"wc-block-components-product-image__inner-container\">\n\n<\/div><\/a><\/div>\n\n<h2 style=\"line-height:1.4; margin-bottom:0.75rem;margin-top:0;\" class=\"has-text-align-center wp-block-post-title has-medium-font-size\"><a data-wp-on--click=\"woocommerce\/product-collection::actions.viewProduct\" href=\"https:\/\/www.smrekovit.si\/hr\/trgovina\/smrekova-krema-365\/\" target=\"_self\" >Smrekovit 365 smrekova krema<\/a><\/h2>\n\n<div data-block-name=\"woocommerce\/product-price\" data-font-size=\"small\" data-is-descendent-of-query-loop=\"true\" data-text-align=\"center\" class=\"has-font-size has-small-font-size has-text-align-center wp-block-woocommerce-product-price has-small-font-size\" ><div class=\"wc-block-components-product-price wc-block-grid__product-price\" >\n\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><bdi>14,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span>\n\t\t\t\t<\/div><\/div>\n\n<div data-block-name=\"woocommerce\/product-button\" data-font-size=\"small\" data-is-descendent-of-query-loop=\"true\" data-text-align=\"center\" class=\"wp-block-button wc-block-components-product-button   align-center wp-block-woocommerce-product-button has-small-font-size\"\n\t\t\t\t\t\n\t\t\tdata-wp-interactive=\"woocommerce\/product-button\"\n\t\t\n\t\t\t\t\tdata-wp-context='{\"quantityToAdd\":1,\"productId\":2070,\"productType\":\"simple\",\"addToCartText\":\"Dodaj u ko\\u0161aricu\",\"tempQuantity\":0,\"animationStatus\":\"IDLE\",\"inTheCartText\":\"### u ko\\u0161arici\",\"noticeId\":\"\",\"hasPressedButton\":false}'\n\t\t\t\t>\n\t\t\t\t\t<button\n\t\t\t\t\t\tclass=\"wp-block-button__link wp-element-button wc-block-components-product-button__button add_to_cart_button ajax_add_to_cart product_type_simple has-font-size has-small-font-size has-text-align-center wc-interactive\"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\ttype=\"button\" data-product_id=\"2070\" data-product_sku=\"109-365\" aria-label=\"Dodaj u ko\u0161aricu: &quot;Smrekovit 365 smrekova krema&quot;\"\n\t\t\t\t\t\tdata-wp-on--click=\"actions.addCartItem\"\n\t\t\t\t\t>\n\t\t\t\t\t<span \n\t\t\tdata-wp-text=\"state.addToCartText\"\n\t\t\tdata-wp-class--wc-block-slide-in=\"state.slideInAnimation\"\n\t\t\tdata-wp-class--wc-block-slide-out=\"state.slideOutAnimation\"\n\t\t\tdata-wp-on--animationend=\"actions.handleAnimationEnd\"\n\t\t\tdata-wp-watch=\"callbacks.startAnimation\"\n\t\t\tdata-wp-run=\"callbacks.syncTempQuantityOnLoad\"\n\t\t>Dodaj u ko\u0161aricu<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t<span\n\t\t\t\thidden\n\t\t\t\tdata-wp-bind--hidden=\"!state.displayViewCart\"\n\t\t\t>\n\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.smrekovit.si\/hr\/kosarica\/\"\n\t\t\t\t\tclass=\"added_to_cart wc_forward\"\n\t\t\t\t\ttitle=\"Vidi ko\u0161aricu\"\n\t\t\t\t>\n\t\t\t\t\tVidi ko\u0161aricu\n\t\t\t\t<\/a>\n\t\t\t<\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t<\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prihodnost\">Prihodnost \u2013 kam naprej?<\/h2>\n\n\n\n<p id=\"viewer-nnzqz115\">V prihodnjih letih \u017eelimo:<\/p>\n\n\n\n<p id=\"viewer-j7lbj117\">\u2705 <strong>Nadaljevati inovacije<\/strong>, ki temeljijo na smrekovi smoli in drugih naravnih sestavinah.\u2705 <strong>Pove\u010dati dostopnost na\u0161ih izdelkov<\/strong>&nbsp;na novih trgih in digitalnih platformah organsko, od ust do ust, preko vas, na\u0161ih ambasadorjev. ???? \u2705 <strong>Ohraniti okolju prijazno proizvodnjo<\/strong> in ohranjevati so\u017eitje z naravo ter \u0161e zmanj\u0161evati vpliv nanjo, kjer je to mogo\u010de.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hvala\">Hvala, ker ste del na\u0161e zgodbe!<\/h2>\n\n\n\n<p id=\"viewer-dbs45127\">35 let Smrekovita ni samo na\u0161a zgodba \u2013 <strong>je tudi va\u0161a<\/strong>. Brez vas, ki nam zaupate, uporabljate na\u0161e izdelke, in jih priporo\u010date naprej te poti ne bi bilo. <strong>Hvala vam za zaupanje, podporo in navdih!<\/strong><\/p>\n\n\n\n<p id=\"viewer-9qkj4132\">Naj nas smrekova smola \u0161e naprej povezuje in podpira na poti do zdravja in dobrega po\u010dutja!<\/p>\n\n\n\n<p id=\"viewer-8sj7k134\">???? <strong>Smrekovit \u2013 35 let mo\u010di narave!<\/strong>&nbsp;????<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wix.app\/stores\/c2609025-4789-4d7e-a8e4-2593f68314a0\/catalog\/c00a4eb5-b7cb-8a78-7b24-fa2ecb150da9?d=https:\/\/www.smrekovit.si\/product-page\/smrekovo-mazilo-smrekovit-kapsule\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leto 2025 je za Smrekovit&nbsp;posebno leto \u2013 praznujemo 35 let obstoja! Kar se je za\u010delo kot majhna dru\u017einska zgodba, je danes sinonim za naravne izdelke iz smrekove smole, ki pomagajo ljudem \u0161irom sveta. To obletnico \u017eelimo proslaviti s pogledom nazaj na na\u0161o pot, a tudi z vizijo prihodnosti. Kazalo vsebine Za\u010detki \u2013 Vizija Ivota Konca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147,146],"tags":[],"class_list":["post-2853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izkusnje-in-zgodbe","category-o-smrekovitu"],"_links":{"self":[{"href":"https:\/\/www.smrekovit.si\/hr\/wp-json\/wp\/v2\/posts\/2853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smrekovit.si\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smrekovit.si\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smrekovit.si\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smrekovit.si\/hr\/wp-json\/wp\/v2\/comments?post=2853"}],"version-history":[{"count":5,"href":"https:\/\/www.smrekovit.si\/hr\/wp-json\/wp\/v2\/posts\/2853\/revisions"}],"predecessor-version":[{"id":4585,"href":"https:\/\/www.smrekovit.si\/hr\/wp-json\/wp\/v2\/posts\/2853\/revisions\/4585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smrekovit.si\/hr\/wp-json\/wp\/v2\/media\/306"}],"wp:attachment":[{"href":"https:\/\/www.smrekovit.si\/hr\/wp-json\/wp\/v2\/media?parent=2853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smrekovit.si\/hr\/wp-json\/wp\/v2\/categories?post=2853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smrekovit.si\/hr\/wp-json\/wp\/v2\/tags?post=2853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}