{"id":2985,"date":"2023-06-04T07:54:07","date_gmt":"2023-06-04T07:54:07","guid":{"rendered":"https:\/\/smrekovit.local\/?p=2985"},"modified":"2025-09-23T07:30:49","modified_gmt":"2025-09-23T05:30:49","slug":"matic-konc-tv-slovenija","status":"publish","type":"post","link":"https:\/\/www.smrekovit.si\/en\/matic-konc-tv-slovenija\/","title":{"rendered":"Video: Matic Konc on TV SLO 2023's Podjetno naprej"},"content":{"rendered":"\n<p><strong>Pogovor je bil originalno objavljen junija 2023 v oddaji Podjetno naprej na TV Slovenija<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Smrekovit izdelki s smrekovo smolo - Matic Konc v oddaji Podjetno naprej\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ImsV4SVm5_U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Transkripcija videa:<\/p>\n\n\n\n<p id=\"viewer-foo\">Posel s smrekovo smolo je stekel \u017ee pred ve\u010d kot 30 leti, zdaj ga nadaljuje druga generacija v dru\u017eini. Njihova podjetnost temelji na vrednotah, kot so potrpe\u017eljivost, skromnost, dru\u017ebena odgovornost.<\/p>\n\n\n\n<p id=\"viewer-a3tv9\">Ivo Konc je svoje prvo mazilo iz smrekove smole, s katerim si je laj\u0161al te\u017eave s hrbtenico, izdelal pred 33 leti. Prodaja tega mazila je postala tako donosna, da je pustil slu\u017ebo profesorja \u0161portne vzgoje in ustanovil podjetje. Od leta 2010 o\u010detovo poslanstvo uspe\u0161no nadaljuje sin Matic Konc. Njegovo podjetje Smrekovit danes ponuja enajst razli\u010dnih izdelkov iz smrekove smole in vsi so plod dolgoletnih raziskav in razvoja. \u017de vsa leta stavi na trgovanje od ust do ust; ve\u010dino izdelkov proda v lekarnah, specializiranih trgovinah in po spletu, pa tudi v trgovini na sede\u017eu podjetja in v bli\u017enjem Smrekomatu. Velik poudarek daje trajnostnim re\u0161itvam. Izdelki so izklju\u010dno naravni, rastlinskega izvora, zapakirani v reciklabilno embala\u017eo.<\/p>\n\n\n\n<p id=\"viewer-25irj\"><strong>Voditeljica: <\/strong>Va\u0161a prava ideja je smrekova smola. Kaj je pri njej tako posebnega?<\/p>\n\n\n\n<p id=\"viewer-470su\"><strong>Matic: <\/strong>Smrekova smola je naravna snov, ki me res fascinira, ker ima zelo \u0161irok spekter uporabe, ki ga ne poznam pri nobeni drugi naravni snovi.<\/p>\n\n\n\n<p id=\"viewer-9cfgr\"><strong>Voditeljica: <\/strong>To lahko re\u010dete tudi kot strokovnjak, namre\u010d po kon\u010dani \u0161portni fakulteti ste diplomirali \u0161e iz laboratorijske biomedicine na Fakulteti za farmacijo. Vam akademsko znanje pride prav pri izdelavi izdelkov in pri razvoju?<\/p>\n\n\n\n<p id=\"viewer-2j7tb\"><strong>Matic: <\/strong>Zelo. Prakti\u010dno kemijsko znanje, ki sem ga pridobil na Fakulteti za farmacijo, je pripeljalo do razvoja kar nekaj novih izdelkov, ki sem jih sicer posku\u0161al izdelati tudi prej, vendar brez znanja s fakultete ni \u0161lo.<\/p>\n\n\n\n<p id=\"viewer-bt9o0\"><strong>Voditeljica: <\/strong>Ideje za izdelke, pravite, da dobite po navdihu. Kaj pa vas navdihuje?<\/p>\n\n\n\n<p id=\"viewer-49ai\"><strong>Matic: <\/strong>Navdihuje me samo poslanstvo podjetja in potem ideje ves \u010das zorijo v glavi.<\/p>\n\n\n\n<p id=\"viewer-e92fa\"><strong>Voditeljica: <\/strong>Te ideje lahko zorijo ve\u010d let, kajne?<\/p>\n\n\n\n<p id=\"viewer-6j04l\"><strong>Matic: <\/strong>Dr\u017ei, tako je potekal razvoj kreme Smrekovit 365. Ideja se je rodila prakti\u010dno \u017ee med \u0161tudijem na Fakulteti za \u0161port. Razmi\u0161ljal sem, kako bi mazilo izbolj\u0161al, kako bi naredil druga\u010den izdelek. Kupil sem mo\u017ene sestavine, delal eksperimente, ampak se takrat ni iz\u0161lo, tako kot sem si \u017eelel, verjetno tudi zato, ker je smola izredno muhasta snov za delo. Pozneje sem spoznal \u017eeno, ustvaril dru\u017eino in so stvari zastale. Eksperimenti so se ustavili, sestavinam so potekli roki uporabe. Zadeve sem se znova lotil \u0161ele med \u0161tudijem na Fakulteti za farmacijo, tudi s pomo\u010djo novega kemijskega znanja. Znova sem za\u010del z eksperimenti in mi je uspelo narediti tak izdelek, kot sem \u017eelel, ampak \u0161e vedno ni bil \u010disto po mojem okusu, ker ni bilo stoodstotno naraven, prisotne so bile dolo\u010dene sinteti\u010dne snovi. \u0160ele po kon\u010dani fakulteti sem se res lotil in naredil izdelek, ki je naraven, ter bil zadovoljen s svojim rezultatom.<\/p>\n\n\n\n<div data-wp-context=\"{&quot;notices&quot;:[],&quot;hideNextPreviousButtons&quot;:false,&quot;isDisabledPrevious&quot;:true,&quot;isDisabledNext&quot;:false,&quot;ariaLabelPrevious&quot;:&quot;Previous products&quot;,&quot;ariaLabelNext&quot;:&quot;Next products&quot;,&quot;collection&quot;:&quot;woocommerce\\\/product-collection\\\/hand-picked&quot;}\" data-wp-init=\"callbacks.onRender\" data-wp-interactive=\"woocommerce\/product-collection\" data-wp-router-region=\"wc-product-collection-23\" data-__private-preview-state=\"{&quot;isPreview&quot;:false,&quot;previewMessage&quot;:&quot;Actual products will vary depending on the page being viewed.&quot;}\" data-block-name=\"woocommerce\/product-collection\" data-collection=\"woocommerce\/product-collection\/hand-picked\" data-dimensions=\"{&quot;widthType&quot;:&quot;fill&quot;}\" data-display-layout=\"{&quot;type&quot;:&quot;list&quot;,&quot;columns&quot;:5,&quot;shrinkColumns&quot;:true}\" data-hide-controls=\"[&quot;inherit&quot;,&quot;hand-picked&quot;,&quot;filterable&quot;,&quot;order&quot;]\" data-query-context-includes=\"[&quot;collection&quot;]\" data-query-id=\"23\" data-query=\"{&quot;perPage&quot;:9,&quot;pages&quot;:0,&quot;offset&quot;:0,&quot;postType&quot;:&quot;product&quot;,&quot;order&quot;:&quot;asc&quot;,&quot;orderBy&quot;:&quot;post__in&quot;,&quot;search&quot;:&quot;&quot;,&quot;exclude&quot;:[],&quot;inherit&quot;:false,&quot;taxQuery&quot;:[],&quot;isProductCollectionBlock&quot;:true,&quot;featured&quot;:false,&quot;woocommerceOnSale&quot;:false,&quot;woocommerceStockStatus&quot;:[&quot;instock&quot;,&quot;outofstock&quot;,&quot;onbackorder&quot;],&quot;woocommerceAttributes&quot;:[],&quot;woocommerceHandPickedProducts&quot;:[&quot;2070&quot;],&quot;filterable&quot;:false,&quot;relatedBy&quot;:{&quot;categories&quot;:true,&quot;tags&quot;:true}}\" data-tag-name=\"div\" class=\"wp-block-woocommerce-product-collection is-layout-flow wp-block-woocommerce-product-collection-is-layout-flow\">\t\t<div data-wp-interactive=\"woocommerce\/store-notices\" class=\"wc-block-components-notices alignwide\">\n\t\t\t<template data-wp-each--notice=\"state.notices\" data-wp-each-key=\"context.notice.id\">\n\t\t\t\t<div\n\t\t\t\t\tclass=\"wc-block-components-notice-banner\"\n\t\t\t\t\tdata-wp-init=\"callbacks.scrollIntoView\"\n\t\t\t\t\tdata-wp-class--is-error=\"state.isError\"\n\t\t\t\t\tdata-wp-class--is-success=\"state.isSuccess\"\n\t\t\t\t\tdata-wp-class--is-info=\"state.isInfo\"\n\t\t\t\t\tdata-wp-class--is-dismissible=\"context.notice.dismissible\"\n\t\t\t\t\tdata-wp-bind--role=\"state.role\"\n\t\t\t\t\tdata-wp-watch=\"callbacks.injectIcon\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"wc-block-components-notice-banner__content\">\n\t\t\t\t\t\t<span data-wp-init=\"callbacks.renderNoticeContent\" aria-live=\"assertive\" aria-atomic=\"true\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<button\n\t\t\t\t\t\tdata-wp-bind--hidden=\"!context.notice.dismissible\"\n\t\t\t\t\t\tclass=\"wc-block-components-button wp-element-button wc-block-components-notice-banner__dismiss contained\"\n\t\t\t\t\t\taria-label=\"Dismiss this notice\"\n\t\t\t\t\t\tdata-wp-on--click=\"actions.removeNotice\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\">\n\t\t\t\t\t\t\t<path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/template>\n\t\t<\/div>\n\t\t<ul data-block-name=\"woocommerce\/product-template\" class=\"is-product-collection-layout-list  wc-block-product-template wp-block-woocommerce-product-template is-layout-flow wp-block-woocommerce-product-template-is-layout-flow\" data-wp-on--scroll=\"actions.watchScroll\" data-wp-init=\"callbacks.initResizeObserver\"><li class=\"wc-block-product post-2070 product type-product status-publish has-post-thumbnail product_cat-kreme first instock taxable shipping-taxable purchasable product-type-simple\"\n\t\t\t\t\t\n\t\t\t\tdata-wp-interactive=\"woocommerce\/product-collection\"\n\t\t\t\tdata-wp-context='{\"productId\":2070}'\n\t\t\t\tdata-wp-key=\"product-item-2070\"\n\t\t\t\n\t\t\t\t>\n\t\t\t\t\t\n<div data-block-name=\"woocommerce\/product-image\" data-image-sizing=\"thumbnail\" data-is-descendent-of-query-loop=\"true\" data-show-sale-badge=\"false\" class=\"wc-block-components-product-image wc-block-grid__product-image wc-block-components-product-image--aspect-ratio-auto wp-block-woocommerce-product-image\"><a href=\"https:\/\/www.smrekovit.si\/en\/trgovina\/smrekova-krema-365\/\" style=\"\" data-wp-on--click=\"woocommerce\/product-collection::actions.viewProduct\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1-300x300.webp\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"smrekova krema Smrekovit 365\" data-testid=\"product-image\" data-image-id=\"5526\" style=\"object-fit:cover;\" loading=\"lazy\" srcset=\"https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1-300x300.webp 300w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1-150x150.webp 150w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1-768x768.webp 768w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1-12x12.webp 12w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1-600x600.webp 600w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1-100x100.webp 100w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/365-Prima-1000x1000-1.webp 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><div class=\"wc-block-components-product-image__inner-container\">\n\n<\/div><\/a><\/div>\n\n<h2 style=\"line-height:1.4; margin-bottom:0.75rem;margin-top:0;\" class=\"has-text-align-center wp-block-post-title has-medium-font-size\"><a data-wp-on--click=\"woocommerce\/product-collection::actions.viewProduct\" href=\"https:\/\/www.smrekovit.si\/en\/trgovina\/smrekova-krema-365\/\" target=\"_self\" >Smrekovit 365 smrekova krema<\/a><\/h2>\n\n<div data-block-name=\"woocommerce\/product-price\" data-font-size=\"small\" data-is-descendent-of-query-loop=\"true\" data-text-align=\"center\" class=\"has-font-size has-small-font-size has-text-align-center wp-block-woocommerce-product-price has-small-font-size\" ><div class=\"wc-block-components-product-price wc-block-grid__product-price\" >\n\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><bdi>14,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span>\n\t\t\t\t<\/div><\/div>\n\n<div data-block-name=\"woocommerce\/product-button\" data-font-size=\"small\" data-is-descendent-of-query-loop=\"true\" data-text-align=\"center\" class=\"wp-block-button wc-block-components-product-button   align-center wp-block-woocommerce-product-button has-small-font-size\"\n\t\t\t\t\t\n\t\t\tdata-wp-interactive=\"woocommerce\/product-button\"\n\t\t\n\t\t\t\t\tdata-wp-context='{\"quantityToAdd\":1,\"productId\":2070,\"productType\":\"simple\",\"addToCartText\":\"Add to basket\",\"tempQuantity\":0,\"animationStatus\":\"IDLE\",\"inTheCartText\":\"### in basket\",\"noticeId\":\"\",\"hasPressedButton\":false}'\n\t\t\t\t>\n\t\t\t\t\t<button\n\t\t\t\t\t\tclass=\"wp-block-button__link wp-element-button wc-block-components-product-button__button add_to_cart_button ajax_add_to_cart product_type_simple has-font-size has-small-font-size has-text-align-center wc-interactive\"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\ttype=\"button\" data-product_id=\"2070\" data-product_sku=\"109-365\" aria-label=\"Add to basket: &ldquo;Smrekovit 365 smrekova krema&rdquo;\"\n\t\t\t\t\t\tdata-wp-on--click=\"actions.addCartItem\"\n\t\t\t\t\t>\n\t\t\t\t\t<span \n\t\t\tdata-wp-text=\"state.addToCartText\"\n\t\t\tdata-wp-class--wc-block-slide-in=\"state.slideInAnimation\"\n\t\t\tdata-wp-class--wc-block-slide-out=\"state.slideOutAnimation\"\n\t\t\tdata-wp-on--animationend=\"actions.handleAnimationEnd\"\n\t\t\tdata-wp-watch=\"callbacks.startAnimation\"\n\t\t\tdata-wp-run=\"callbacks.syncTempQuantityOnLoad\"\n\t\t>Add to basket<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t<span\n\t\t\t\thidden\n\t\t\t\tdata-wp-bind--hidden=\"!state.displayViewCart\"\n\t\t\t>\n\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.smrekovit.si\/en\/kosarica\/\"\n\t\t\t\t\tclass=\"added_to_cart wc_forward\"\n\t\t\t\t\ttitle=\"View basket\"\n\t\t\t\t>\n\t\t\t\t\tView basket\n\t\t\t\t<\/a>\n\t\t\t<\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t<\/li><\/ul><\/div>\n\n\n\n<p id=\"viewer-g7us\"><strong>Voditeljica: <\/strong>Va\u0161e podjetje raste po\u010dasi, organsko, empiri\u010dno, ob tem ostajate skromni in potrpe\u017eljivi. Pa vas kdaj zamika, da bi morda raz\u0161irili posel, pove\u010dali podjetje, ve\u010d zaposlovali in posledi\u010dno tudi ve\u010d zaslu\u017eili?<\/p>\n\n\n\n<p id=\"viewer-77aik\"><strong>Matic: <\/strong>Ne, v bistvu nimam te filozofije. Nimam te\u017enje po vedno ve\u010dji rasti. \u017delim si organske rasti, da vidi\u0161 rezultate in se \u0161ele potem razvija\u0161 naprej, nikakor pa nisem za hitro rast, ki bi potem potegnila za seboj tudi veliko drugih te\u017eav.<\/p>\n\n\n\n<p id=\"viewer-ceu9n\"><strong>Voditeljica: <\/strong>Prvotno idejo za smrekovo mazilo je dobil va\u0161 o\u010de pred 33 leti, ko je iskal re\u0161itev za lastno te\u017eavo. Imel je te\u017eave s hrbtenico in s tem mazilom se je menda celo izognil operaciji na hrbtenici. Kako je pri\u0161lo do te ideje?<\/p>\n\n\n\n<p id=\"viewer-2e4bd\"><strong>Matic: <\/strong>To dr\u017ei. Moj o\u010de je imel zelo velike te\u017eave s hrbtenico, tako da je bil opro\u0161\u010den opravljanja voja\u0161kega roka v takratni Jugoslovanski ljudski armadi, pa tudi prakti\u010dnega dela izpitov na Fakulteti za \u0161port. Prek ljudske zdravilke iz Radovljice, Pre\u017elja se je imenovala, je pri\u0161el do smole. Gospa je na poseben, tradicionalen na\u010din pripravljala smolo in delala iz nje obloge. Nato je o\u010detu ortoped rekel, da je edini na\u010din, da se izogne invalidnosti pred 30. letom, operacija, ampak se ni odlo\u010dil zanjo, nadaljeval je z naravnimi stvarmi, predvsem s smolo, in tako je leta 1989 izdelal prvo mazilo. Bilo je zelo u\u010dinkovito, zato se je tudi zelo hitro raz\u0161irilo.<\/p>\n\n\n\n<div data-wp-context=\"{&quot;notices&quot;:[],&quot;hideNextPreviousButtons&quot;:false,&quot;isDisabledPrevious&quot;:true,&quot;isDisabledNext&quot;:false,&quot;ariaLabelPrevious&quot;:&quot;Previous products&quot;,&quot;ariaLabelNext&quot;:&quot;Next products&quot;,&quot;collection&quot;:&quot;woocommerce\\\/product-collection\\\/hand-picked&quot;}\" data-wp-init=\"callbacks.onRender\" data-wp-interactive=\"woocommerce\/product-collection\" data-wp-router-region=\"wc-product-collection-47\" data-__private-preview-state=\"{&quot;isPreview&quot;:false,&quot;previewMessage&quot;:&quot;Actual products will vary depending on the page being viewed.&quot;}\" data-block-name=\"woocommerce\/product-collection\" data-collection=\"woocommerce\/product-collection\/hand-picked\" data-dimensions=\"{&quot;widthType&quot;:&quot;fill&quot;}\" data-display-layout=\"{&quot;type&quot;:&quot;list&quot;,&quot;columns&quot;:5,&quot;shrinkColumns&quot;:true}\" data-hide-controls=\"[&quot;inherit&quot;,&quot;hand-picked&quot;,&quot;filterable&quot;,&quot;order&quot;]\" data-query-context-includes=\"[&quot;collection&quot;]\" data-query-id=\"47\" data-query=\"{&quot;perPage&quot;:9,&quot;pages&quot;:0,&quot;offset&quot;:0,&quot;postType&quot;:&quot;product&quot;,&quot;order&quot;:&quot;asc&quot;,&quot;orderBy&quot;:&quot;post__in&quot;,&quot;search&quot;:&quot;&quot;,&quot;exclude&quot;:[],&quot;inherit&quot;:false,&quot;taxQuery&quot;:[],&quot;isProductCollectionBlock&quot;:true,&quot;featured&quot;:false,&quot;woocommerceOnSale&quot;:false,&quot;woocommerceStockStatus&quot;:[&quot;instock&quot;,&quot;outofstock&quot;,&quot;onbackorder&quot;],&quot;woocommerceAttributes&quot;:[],&quot;woocommerceHandPickedProducts&quot;:[&quot;2067&quot;],&quot;filterable&quot;:false,&quot;relatedBy&quot;:{&quot;categories&quot;:true,&quot;tags&quot;:true}}\" data-tag-name=\"div\" class=\"wp-block-woocommerce-product-collection is-layout-flow wp-block-woocommerce-product-collection-is-layout-flow\">\t\t<div data-wp-interactive=\"woocommerce\/store-notices\" class=\"wc-block-components-notices alignwide\">\n\t\t\t<template data-wp-each--notice=\"state.notices\" data-wp-each-key=\"context.notice.id\">\n\t\t\t\t<div\n\t\t\t\t\tclass=\"wc-block-components-notice-banner\"\n\t\t\t\t\tdata-wp-init=\"callbacks.scrollIntoView\"\n\t\t\t\t\tdata-wp-class--is-error=\"state.isError\"\n\t\t\t\t\tdata-wp-class--is-success=\"state.isSuccess\"\n\t\t\t\t\tdata-wp-class--is-info=\"state.isInfo\"\n\t\t\t\t\tdata-wp-class--is-dismissible=\"context.notice.dismissible\"\n\t\t\t\t\tdata-wp-bind--role=\"state.role\"\n\t\t\t\t\tdata-wp-watch=\"callbacks.injectIcon\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"wc-block-components-notice-banner__content\">\n\t\t\t\t\t\t<span data-wp-init=\"callbacks.renderNoticeContent\" aria-live=\"assertive\" aria-atomic=\"true\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<button\n\t\t\t\t\t\tdata-wp-bind--hidden=\"!context.notice.dismissible\"\n\t\t\t\t\t\tclass=\"wc-block-components-button wp-element-button wc-block-components-notice-banner__dismiss contained\"\n\t\t\t\t\t\taria-label=\"Dismiss this notice\"\n\t\t\t\t\t\tdata-wp-on--click=\"actions.removeNotice\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\">\n\t\t\t\t\t\t\t<path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/template>\n\t\t<\/div>\n\t\t<ul data-block-name=\"woocommerce\/product-template\" class=\"is-product-collection-layout-list  wc-block-product-template wp-block-woocommerce-product-template is-layout-flow wp-block-woocommerce-product-template-is-layout-flow\" data-wp-on--scroll=\"actions.watchScroll\" data-wp-init=\"callbacks.initResizeObserver\"><li class=\"wc-block-product post-2067 product type-product status-publish has-post-thumbnail product_cat-mazila  instock taxable shipping-taxable purchasable product-type-variable has-default-attributes\"\n\t\t\t\t\t\n\t\t\t\tdata-wp-interactive=\"woocommerce\/product-collection\"\n\t\t\t\tdata-wp-context='{\"productId\":2067}'\n\t\t\t\tdata-wp-key=\"product-item-2067\"\n\t\t\t\n\t\t\t\t>\n\t\t\t\t\t\n<div data-block-name=\"woocommerce\/product-image\" data-image-sizing=\"thumbnail\" data-is-descendent-of-query-loop=\"true\" data-show-sale-badge=\"false\" class=\"wc-block-components-product-image wc-block-grid__product-image wc-block-components-product-image--aspect-ratio-auto wp-block-woocommerce-product-image\"><a href=\"https:\/\/www.smrekovit.si\/en\/trgovina\/smrekovo-mazilo-klasik\/\" style=\"\" data-wp-on--click=\"woocommerce\/product-collection::actions.viewProduct\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1-300x300.webp\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Smrekovo mazilo Smrekovit Klasik\" data-testid=\"product-image\" data-image-id=\"5523\" style=\"object-fit:cover;\" loading=\"lazy\" srcset=\"https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1-300x300.webp 300w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1-150x150.webp 150w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1-768x768.webp 768w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1-12x12.webp 12w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1-600x600.webp 600w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1-100x100.webp 100w, https:\/\/www.smrekovit.si\/wp-content\/uploads\/2025\/11\/Klasik-vsi-1000x1000-1.webp 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><div class=\"wc-block-components-product-image__inner-container\">\n\n<\/div><\/a><\/div>\n\n<h2 style=\"line-height:1.4; margin-bottom:0.75rem;margin-top:0;\" class=\"has-text-align-center wp-block-post-title has-medium-font-size\"><a data-wp-on--click=\"woocommerce\/product-collection::actions.viewProduct\" href=\"https:\/\/www.smrekovit.si\/en\/trgovina\/smrekovo-mazilo-klasik\/\" target=\"_self\" >Smrekovit Klasik smrekovo mazilo<\/a><\/h2>\n\n<div data-block-name=\"woocommerce\/product-price\" data-font-size=\"small\" data-is-descendent-of-query-loop=\"true\" data-text-align=\"center\" class=\"has-font-size has-small-font-size has-text-align-center wp-block-woocommerce-product-price has-small-font-size\" ><div class=\"wc-block-components-product-price wc-block-grid__product-price\" >\n\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><bdi>6,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span> <span aria-hidden=\"true\">&ndash;<\/span> <span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><bdi>35,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span><span class=\"screen-reader-text\">Price range: 6,00&nbsp;&euro; through 35,00&nbsp;&euro;<\/span>\n\t\t\t\t<\/div><\/div>\n\n<div data-block-name=\"woocommerce\/product-button\" data-font-size=\"small\" data-is-descendent-of-query-loop=\"true\" data-text-align=\"center\" class=\"wp-block-button wc-block-components-product-button   align-center wp-block-woocommerce-product-button has-small-font-size\"\n\t\t\t\t\t\n\t\t\t\t\tdata-wp-context='{\"quantityToAdd\":1,\"productId\":2067,\"productType\":\"variable\",\"addToCartText\":\"Select options\",\"tempQuantity\":0,\"animationStatus\":\"IDLE\",\"inTheCartText\":\"### in basket\",\"noticeId\":\"\",\"hasPressedButton\":false}'\n\t\t\t\t>\n\t\t\t\t\t<a\n\t\t\t\t\t\tclass=\"wp-block-button__link wp-element-button wc-block-components-product-button__button add_to_cart_button product_type_variable has-font-size has-small-font-size has-text-align-center wc-interactive\"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\thref=\"https:\/\/www.smrekovit.si\/en\/trgovina\/smrekovo-mazilo-klasik\/\" rel=\"nofollow\" data-product_id=\"2067\" data-product_sku=\"KLASIK\" aria-label=\"Select options for &ldquo;Smrekovit Klasik smrekovo mazilo&rdquo;\"\n\t\t\t\t\t\tdata-wp-on--click=\"woocommerce\/product-collection::actions.viewProduct\"\n\t\t\t\t\t>\n\t\t\t\t\t<span >Select options<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<\/li><\/ul><\/div>\n\n\n\n<p id=\"viewer-9vuoi\"><strong>Voditeljica: <\/strong>Tako kot po\u010dasi raste va\u0161e podjetje, je potekal tudi prenos vodenja z o\u010deta na vas. Kako ste vi za\u010dutili to podjetni\u0161ko \u017eilico? Namre\u010d \u0161e med \u0161tudijem na \u0161portni fakulteti oziroma po koncu fakultete ste predavali oziroma pou\u010devali \u0161portno vzgojo na srednji zdravstveni \u0161oli.<\/p>\n\n\n\n<p id=\"viewer-48j29\"><strong>Matic: <\/strong>Ves \u010das me je vleklo tudi na druga poklicna podro\u010dja. O\u010de me je pri tem ves \u010das podpiral, nikoli ni pritiskal name, da prevzamem podjetje, \u010deprav si je verjetno tega sam \u017eelel. Vsak star\u0161 si verjetno \u017eeli, da njegovi otroci prevzamejo uspe\u0161no podjetje, ampak res ni nikoli izvajal tega pritiska. \u0160ele po tem, ko je \u017eelel, da naredim spletno stran, \u010deprav nisem imel nobenega tovrstnega znanja in sem se \u010disto iz ni\u010dle tega lotil, je to v meni prebudilo oblikovalsko \u017eilico in to me tudi izredno navdu\u0161uje. Proti koncu \u0161tudija se je za\u010dela oblikovati \u017eelja, da bi mogo\u010de prevzel to poslanstvo.<\/p>\n\n\n\n<p id=\"viewer-2juef\"><strong>Voditeljica: <\/strong>Potem ste tudi pustili slu\u017ebo, ki ste jo imeli na \u0161oli, se za\u010deli ukvarjati s poslom in zdaj na ta na\u010din, kot ga je o\u010de prenesel na vas, prena\u0161ate na svojih pet sinov, torej brez pritiskov jih sku\u0161ate nekako vklju\u010diti v podjetje in upate, da bodo morda tudi oni kdaj nadaljevali va\u0161 posel. Zanimivo se mi zdi tudi to, da vas pri poslu vodi vera, da se ne zana\u0161ate le nase, na svoje sodelavce. Kako vam vera pomaga pri vodenju posla?<\/p>\n\n\n\n<p id=\"viewer-8gkdm\"><strong>Matic: <\/strong>Tako v \u017eivljenju kot v podjetju se mi zdi bistvena poni\u017enost, da ni ni\u010d odvisno od nas, ni\u010d razen na\u0161ih dejanj nimamo pod nadzorom in tukaj prepu\u0161\u010dam vodenje Bogu, tako \u017eivljenja kot podjetja. Trudim se, da bi prepu\u0161\u010dal.<\/p>\n\n\n\n<p id=\"viewer-1m27d\"><strong>Voditeljica: <\/strong>Smrekovo smolo nabirate v gozdovih. Kako to poteka, da pri tem ne po\u0161kodujete dreves?<\/p>\n\n\n\n<p id=\"viewer-c2g66\"><strong>Matic: <\/strong>Smolo postrgamo samo na drevesih, ki so \u017ee ranjena \u2013 od divjadi, od padajo\u010dega kamenja, od se\u010dnje. Na istem mestu lahko smolo ponovno naberemo \u0161ele po desetih letih. Pri tem dreves res ne po\u0161kodujemo.<\/p>\n\n\n\n<p id=\"viewer-eq1sg\"><strong>Voditeljica: <\/strong>Torej iz te smole potem izdelujete v svojem laboratoriju in razvijate nove izdelke, enajst jih je, delo pa poteka ve\u010dinoma ro\u010dno. Kako si olaj\u0161ate proizvodnjo?<\/p>\n\n\n\n<p id=\"viewer-2df4v\"><strong>Matic: <\/strong>Druga\u010de kot ro\u010dno, sploh v prvih fazah, ko delamo s surovo smolo, delo ne more potekati, ker je smola izredno muhasta snov \u2013 lepljiva, v veliko topilih se ne topi. Ves \u010das posku\u0161amo najti nove na\u010dine, avtomatizirati tiste stvari, ki se jih da, predvsem pa je prvo merilo pri vseh stvareh seveda prihranek \u010dasa.<\/p>\n\n\n\n<p id=\"viewer-3j4u4\"><strong>Voditeljica: <\/strong>Tako ste denimo za odpremo paketov najeli zunanjega izvajalca, postavili ste tudi smrekomat, kjer prodajate te svoje izdelke. Kako poteka prodaja? Na leto prodate 40.000 izdelkov.<\/p>\n\n\n\n<p id=\"viewer-mb6m\"><strong>Matic: <\/strong>Pribli\u017eno 40.000 izdelkov prodamo na leto. Polovico prodamo v specializiranih trgovinah in lekarnah, drugo polovico pa neposredno pri nas, v smrekomatu, v poslovalnici v Naklem, v poslovalnici v Ljubljani, pa po telefonu in na spletni strani.<\/p>\n\n\n\n<p id=\"viewer-12mp8\"><strong>Voditeljica: <\/strong>Trajnosti dajete v podjetju velik pomen. Kako ste trajnostno naravnani?<\/p>\n\n\n\n<p id=\"viewer-9m21e\"><strong>Matic: <\/strong>Trajnosti res dajemo velik pomen. Mazila so na primer v steklenih posodicah z lesenim pokrovom, kreme so v aluminijastih tubah, vsa papirna embala\u017ea in bro\u0161ure so vse iz stoodstotno recikliranega papirja s FSC-certifikatom, poleg tega pa smo pred kratkim investirali tudi v son\u010dno elektrarno s hranilnikom toplote, ki nam ob son\u010dnih dneh pokrije prakti\u010dno vso elektri\u010dno energijo, ki jo porabimo v podjetju.<\/p>\n\n\n\n<p id=\"viewer-anupo\"><strong>Voditeljica: <\/strong>Razvit imate tudi socialni \u010dut. Pravite, da tistim, ki si ne morejo kupiti va\u0161ega mazila, ga tudi podarite. Ali pride kdaj do zlorab tak\u0161nega zaupanja?<\/p>\n\n\n\n<p id=\"viewer-8p1uu\"><strong>Matic: <\/strong>Mislim, da se zlorabe ne pojavljajo. Po navadi zahtevamo tudi kak\u0161no dokazilo ravno zaradi tega, v\u010dasih pa verjamemo tudi na besedo, tako da mislim, da se zlorabe ne pojavljajo, \u010de pa se, se pa \u0161teje tistemu, ki zlorabo naredi.<\/p>\n\n\n\n<p id=\"viewer-b5fkg\"><strong>Voditeljica: <\/strong>Del dru\u017ebene odgovornosti je tudi finan\u010dna disciplina. Kak\u0161na je ta trenutno na trgu? Zakaj se vam zdi tako pomembna?<\/p>\n\n\n\n<p id=\"viewer-3pnch\"><strong>Matic: <\/strong>Finan\u010dna disciplina se mi zdi zelo pomembna, ker v primeru nediscipline to potegne za seboj celo verigo. Na\u0161e podjetje ima bonitetno oceno A1++, \u010de se ne motim, ker res pla\u010dujemo ra\u010dune \u017ee pred valuto, to se mi zdi del na\u0161e dru\u017ebene odgovornosti.<\/p>\n\n\n\n<p id=\"viewer-7vc9a\"><strong>Voditeljica: <\/strong>Je tudi sre\u010da pomembna pri uspe\u0161nem poslu, kaj bi rekli?<\/p>\n\n\n\n<p id=\"viewer-4q305\"><strong>Matic: <\/strong>Mislim, da bolj kot za sre\u010do, gre za Bo\u017ejo previdnost. Vsekakor je pa sre\u010da na strani pogumnih, strah pa nikoli ni dober svetovalec.<\/p>\n\n\n\n<p id=\"viewer-ai11a\"><strong>Voditeljica: <\/strong>Hvala lepa za ta pogovor in podjetno naprej.<\/p>\n\n\n\n<p id=\"viewer-3u808\"><strong>Matic: <\/strong>Hvala tudi vam.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pogovor je bil originalno objavljen junija 2023 v oddaji Podjetno naprej na TV Slovenija Transkripcija videa: Posel s smrekovo smolo je stekel \u017ee pred ve\u010d kot 30 leti, zdaj ga nadaljuje druga generacija v dru\u017eini. Njihova podjetnost temelji na vrednotah, kot so potrpe\u017eljivost, skromnost, dru\u017ebena odgovornost. Ivo Konc je svoje prvo mazilo iz smrekove smole, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120,117,146,140],"tags":[],"class_list":["post-2985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-matic-konc","category-ivo-konc","category-o-smrekovitu","category-v-medijih"],"_links":{"self":[{"href":"https:\/\/www.smrekovit.si\/en\/wp-json\/wp\/v2\/posts\/2985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smrekovit.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smrekovit.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smrekovit.si\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smrekovit.si\/en\/wp-json\/wp\/v2\/comments?post=2985"}],"version-history":[{"count":5,"href":"https:\/\/www.smrekovit.si\/en\/wp-json\/wp\/v2\/posts\/2985\/revisions"}],"predecessor-version":[{"id":4659,"href":"https:\/\/www.smrekovit.si\/en\/wp-json\/wp\/v2\/posts\/2985\/revisions\/4659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smrekovit.si\/en\/wp-json\/wp\/v2\/media\/2988"}],"wp:attachment":[{"href":"https:\/\/www.smrekovit.si\/en\/wp-json\/wp\/v2\/media?parent=2985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smrekovit.si\/en\/wp-json\/wp\/v2\/categories?post=2985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smrekovit.si\/en\/wp-json\/wp\/v2\/tags?post=2985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}